In less than a decade social media has revolutionised the way that brands and businesses attract, engage and convert fans and customers, but a new study has revealed that platforms such as Twitter and Facebook aren’t the preferred medium of choice for receiving marketing messages from retailers, reports eMarketer.
Far from it, in fact. Just 2.5 percent of respondents to a June research poll of UK internet users (conducted by Conlumino) said that social media was their favoured method for receiving marketing from retailers, compared to 60.6 percent who selected email.
Social media actually finished third, with communications via post preferred by almost ten times as many consumers.
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]
- Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]
- 20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]
- 79% of Marketers Have Used Promoted Tweets in 2014 (But CPC Has Doubled Since January) [STUDY]