Did you know that 93 percent of business to business (B2B) marketers use social media?
The effort has certainly paid dividends. B2B marketers have successfully used social media campaigns to gather marketplace insights (69 percent), improve their website search rankings (60 percent), acquired new business partnerships (56 percent) and develop loyalty with fans (53 percent).
This infographic from Marketo et al takes a closer look at how B2B marketers are scoring big with social media.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]