Did you know that 93 percent of business to business (B2B) marketers use social media?

The effort has certainly paid dividends. B2B marketers have successfully used social media campaigns to gather marketplace insights (69 percent), improve their website search rankings (60 percent), acquired new business partnerships (56 percent) and develop loyalty with fans (53 percent).

This infographic from Marketo et al takes a closer look at how B2B marketers are scoring big with social media.

(Source: Marketo B2B image via Shutterstock.)