AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

REVEALED: What Customers Hate About Social Brands [INFOGRAPHIC]

When you Like or follow a brand on a social media channel such as Facebook and Twitter, what is the thing that they do that you hate the most?

Disruptive Communications asked more than 1,000 UK consumers what was most likely to damage their opinion of a brand that uses social media, and discovered that poor spelling and lousy grammar was the worse offence, with 42.5 percent citing this as their biggest turn-off.

“Salesy” updates (24.9 percent) and posting too frequently (12.8 percent) were also negatives for some customers.

Of course, hate is a very strong word, and at no point in the history of marketing has any brand kept 100 percent of its audience entertained and engaged, but if you’re doing anything on a regular basis that irritates a large portion of your audience you might need to consider a different social strategy.

And, seriously, there’s never any excuse for lousy spelling.

(Source: Disruptive Communications. Dislike button image via Shutterstock.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!