AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

America’s CEOs Using Twitter, LinkedIn More, Facebook Less, Google+ Hardly At All [STUDY]

CEOs and social media haven’t always made the greatest of bedfellows – while some chief execs seem to spend almost all of their spare time online, many others don’t bother at all – new research from Domo and CEO.com has revealed that the heads of America’s largest companies are gradually coming around to the idea of social networking, certainly when it comes to Twitter and linkedIn.

Facebook and Google+? Not so much.

Overall, 68 percent of the CEO’s of the FORTUNE 500 still have absolutely no presence on any of the major social networks (Twitter, Facebook, LinkedIn and Google+). But, since last year, numbers are on the rise, particularly on Twitter, which has seen a 55.6 percent net gain on actively-tweeting CEOs since 2012. Okay, this represents a jump of just twelve new CEOs (totally 28) but, hey, progress is progress.

LinkedIn is also on the rise, with its 11 new CEOs representing a net gain of 8.5 percent on its already pretty-popular base for a total of 140 CEOs. Meanwhile, Facebook lost 3 CEOs in the past year (although remains more CEO-friendly than Twitter overall, with 35), and Google+ gained just one (for a total of four).

(Source: Domo. CEO image via Shutterstock.)

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!