Used intelligently referral tweets from your brand profile can quickly become a significant source of traffic to your e-commerce website, but how much does the average Twitter consumer spend?
According to research from Shopify it’s a whisker more than $46, which ranks Twitter in seventh place overall amongst social media sites, behind leader Polyvore, which accounts for an average order value of $66.75 per visitor, Instagram ($65), Pinterest ($58.95) and Facebook ($55).
Even Reddit ($52.96) and Vimeo ($50.75) beat Twitter.
- 70% of College Students Post to Snapchat Daily (Twitter: 46%, Facebook: 11%) [STUDY]
- 83% of Fortune 500 Companies Have Active Twitter Profiles [STUDY]
- 66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]