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Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Used intelligently referral tweets from your brand profile can quickly become a significant source of traffic to your e-commerce website, but how much does the average Twitter consumer spend?

According to research from Shopify it’s a whisker more than $46, which ranks Twitter in seventh place overall amongst social media sites, behind leader Polyvore, which accounts for an average order value of $66.75 per visitor, Instagram ($65), Pinterest ($58.95) and Facebook ($55).

Even Reddit ($52.96) and Vimeo ($50.75) beat Twitter.

Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

(Source: eMarketer.)

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