Did you know that close to half of all people worldwide expect customer support from social networks?

Unfortunately, 61 percent of users feel that companies do not communicate effectively with them on social media, and more than a quarter (26.3 percent) say they have waited up to 24 hours for a response from their favourite social brands.

Still, it’s not all bad news: 36.3 percent of businesses respond to consumers in less than one hour on social channels, and 71 percent of users who receive positive social care then go on to recommend that brand to their friends.

This infographic from Visa takes a closer look at why customers care about customer care.

(Source: Visa. Customer support image via Shutterstock.)