Did you know that while the film industry’s annual ticket sales have declined almost every year since 2002, gross annual revenue has doubled over that same period?

If fewer people are going to see the latest movies, how has the industry avoided a complete and total collapse?

Two words: social media.

Twitter, Facebook and the other major social channels have become key components of the marketing campaign of every major cinematic release and these tools, alongside viral marketing, cost cutting and, for better and worse, the fight against privacy, has kept the film industry not only afloat, but maximising their return on every single flick.

This infographic takes a closer look at how the film industry has avoided bankruptcy.

(Source: Allmand Law. Movie camera image via Shutterstock.)