Half a billion tweets are now published on Twitter each and every day, and a huge percentage of these messages are from customers interacting with brands, and vice versa.
Accordingly, social media is transforming customer relationship management (CRM), and consumers expect results: one in four Facebook and Twitter users think that companies should reply to their complaints on social media within one hour, and two-thirds expect a same-day response.
This visual from Fanhub looks at how social media is transforming CRM.
- 35 Must-Have Content Marketing Tools [INFOGRAPHIC]
- The 6 Elements Of A Powerful Blog Post [INFOGRAPHIC]
- A Day in the Life of Bitly [INFOGRAPHIC]
- A Beginner's Guide to Social Selling [INFOGRAPHIC]