AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Social Media And The History Of Influence [INFOGRAPHIC]

Did you know that the first recorded advertisement, a Boston newsletter announcement seeking a buyer for an estate, dates back to 1704?

How things have changed. And how they’ve stayed the same. In today’s social media world, influence, and the perception thereof, is still a big deal. Big enough, in fact, for marketers and brands to be willing to pay for and reward influencers in their niche, and with good reason: peer recommendations drive sales. A recent survey showed that 70 percent of Facebook users were influenced into making a purchase based on a recommendation from a friend or family member on the social network.

Indeed, 92 percent of us rely on the people we know above any other form of influence, at a ratio of almost three to one of standard digital advertising, including social media ads.

This infographic from Crowdtap takes a closer look at why tapping peer influence is key for marketing success.

(Source: Crowdtap. Psychology image via Shutterstock.)

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!