AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Social Media And The History Of Influence [INFOGRAPHIC]

Did you know that the first recorded advertisement, a Boston newsletter announcement seeking a buyer for an estate, dates back to 1704?

How things have changed. And how they’ve stayed the same. In today’s social media world, influence, and the perception thereof, is still a big deal. Big enough, in fact, for marketers and brands to be willing to pay for and reward influencers in their niche, and with good reason: peer recommendations drive sales. A recent survey showed that 70 percent of Facebook users were influenced into making a purchase based on a recommendation from a friend or family member on the social network.

Indeed, 92 percent of us rely on the people we know above any other form of influence, at a ratio of almost three to one of standard digital advertising, including social media ads.

This infographic from Crowdtap takes a closer look at why tapping peer influence is key for marketing success.

(Source: Crowdtap. Psychology image via Shutterstock.)

Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!