2013 was a huge year for social media, and 2014 looks like it’s shaping up to be bigger still, with some new trends on the horizon.
The stalwarts of social media will be further improved, with content marketing expected to continue to be a priority for many brands this year. Social e-commerce will develop and become the norm, while paid media across all social networks will start to dominate.
Mobile, of course, will grab an ever-greater share of the social pie, and users will be looking for a richer experience in their interactions with social networks. This visual from Talkwalker looks at top social media marketing trends for 2014.
- A History of Social Media Advertising [INFOGRAPHIC]
- B2B Content Marketing Trends for 2015 [INFOGRAPHIC]
- Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC]
- The Good and the Bad of Social Media Marketing [INFOGRAPHIC]