The benefits of social media are numerous, with the different platforms and channels each offering unique benefits and opportunities, provided you’re willing to put in the time and effort.
However, marketers still struggle to effectively measure their return on investment (ROI) on platforms such as Twitter and Faecbook, largely because they’re still attempting to calculate these results using traditional methods, or have become so dazzled by social metrics (Likes, followers) that they’ve lost sight of their original business goals.
This infographic from the Word Of Mouth Marketing Association (WOMMA) looks at the 3 myths of social media ROI.
- Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]
- Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY]
- How To Integrate Social Media Into Big Events [INFOGRAPHIC]
- The Year Of The Social Small Business [INFOGRAPHIC]