AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

The 3 Myths Of Social Media ROI [INFOGRAPHIC]

The benefits of social media are numerous, with the different platforms and channels each offering unique benefits and opportunities, provided you’re willing to put in the time and effort.

However, marketers still struggle to effectively measure their return on investment (ROI) on platforms such as Twitter and Faecbook, largely because they’re still attempting to calculate these results using traditional methods, or have become so dazzled by social metrics (Likes, followers) that they’ve lost sight of their original business goals.

This infographic from the Word Of Mouth Marketing Association (WOMMA) looks at the 3 myths of social media ROI.

(Source: WOMMA. ROI image via Shutterstock.)

Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!