Yesterday we wrote about a new study that looked closely at the ways that teenagers across the USA are using social media, inasmuch as how quickly it has become an integral part of their day-to-day lives.
The survey polled more than 1,000 13-17 year-olds around the U.S. – the first generation to grow up on platforms such as Twitter and Facebook – and discovered that while 90 percent of them have used social media, it’s not been without its pitfalls.
While social media makes teenagers generally feel better about themselves, boosting confidence and improving relationships with friends, a third of teens felt that these channels reduce face-to-face time with others. This is important as almost half of the teenagers polled (49 percent) said that communicating in person was their favourite method of engagement.
These and other findings of the study, which was undertaken by Common Sense Media, have been visualized in this infographic.
- Social Media Australia: Retailer Statistics, Facts & Figures [INFOGRAPHIC]
- 67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]
- Social Media Advertising: Myth Busted [INFOGRAPHIC]
- Who Owns Social Media? [INFOGRAPHIC]