Here’s your statistic of the day: in just five years, the amount of digital information created and shared globally has grown 900 percent to almost 2 zettabytes.
I know what you’re thinking – what in blue blazes is a “zettabyte”? Brace yourself: it’s two trillion gigabytes.
The evolution of data and how it is increasingly being shared – and re-shared – online, has, of course, played a huge part in this growth. From static photos to video and sound, the data monster is already enormous and is getting bigger and bigger on a near-constant basis. An eye-opening 100 hours of video are now uploaded to YouTube each and every minute, a number which is twenty times what it was six years ago.
Social media and smartphones are playing a significant role, too. Combined, Facebook, Twitter, Google+ and LinkedIn account for hundreds of millions of daily active users, with mobile access now a critical – and fast-expanding – element within this overall growth.
This infographic from Thinking Juice takes a closer look at the massive amounts of data we share online.
(Source: Thinking Juice.)
- 74% use Social Networks in China (With 12% on Banned Twitter) [STATS]
- Twitter at the #Emmys: 1.1 Million Tweets, Seth Myers, Breaking Bad Dominate Conversion [STATS]
- The @MTV #VMAs on Twitter: 12.6 Million Tweets, 138,792 Tweets Per Minute Peak [STATS]
- The Top 25 Mobile Apps (Twitter is 14th, Behind Yahoo Weather) [STATS]