Social media: it’s not just for kids.
In fact, social media as a whole is dominated almost entirely by people old enough to have kids – the average user of a social network is 37 years old. Millennials – people born between 1978 and 1994 (current ages 16-32) – were the first generation to be “raised” on the internet, and represent a significant portion of all online users.
Millennials are expected to be more influential than the baby boomer generation. As a group they spend an average of 23 minutes online each day – 75% use social networking sites and 59% get their news from the internet.
This infographic from Community 102 looks at how different age groups are interacting online.
(Source: Community 102.)
- The World Of Social Media Monitoring And Analytics [INFOGRAPHIC]
- How To Build Your Digital Audience Across Social Media, Email And Mobile [INFOGRAPHIC]
- The Past, Present And Future Of Social Media [INFOGRAPHIC]
- Women Dominate Social Media [INFOGRAPHIC]