Thanks in large part to social media – Twitter in particular – sports fans are increasingly turning to the Internet rather than TV to watch games and other sports content.
According to data from the Sports Media Consumption Report 2013, by Sporting News Media, Kantar Media, and TV Sport markets, 63% of fans went online for sports content, up from 56% just two years ago.
While 94% of fans still watch sports on TV, digital media is gaining fast. Mobile usage jumped in a year from 21% to 35%, and the TV and print numbers have waned.
That said, only 9% of fans have paid to watch sports content online, and only 11% say they’re willing to do so. That leaves marketers in a sticky spot.
In the infographic below, created by Carlos Monteiro and published by AdWeek, you can see additional insight into 2013 sports-watching habits.
- Twitter Average Ad Rates Declined By 18% In Q4 2013, Down 81% Since Q1 2012 [STATS]
- Tweets About The Oscars Were Seen 3.3 Billion Times Worldwide [STATS]
- The 10 Most Popular People On Twitter [STATS]
- The Oscars Gobbles Up The Walking Dead In Top 10 Nielsen Twitter TV Ratings [CHART]