The world is reeling from the loss of one of the greatest innovators of our times. With the passing of Steve Jobs last night, people took to Twitter to mourn together, in one of the largest outpourings the network has ever seen.
It has been less than 20 hours since news of Jobs’ death shook the world. Shortly after 8PM Eastern, “Steve Jobs” peaked on Twitter at 15.6 percent – that means that just under 16 percent of all tweets sent contained Jobs’ name.
The above chart from Trendistic shows the volume of tweets over time containing “Steve Jobs”. However, people on Twitter are creative, and don’t always use conventional terms for the topics they discuss.
Trending topics related to Jobs’ passing included “RIPSteveJobs”, “Apple”, “SteveJobs” and even “Changed the world”.
Like the chart above, most of the secondary terms on Twitter consisted of about 2 percent of all tweets, each, meaning that the total conversation about Jobs’ death could well have been over 30 percent of all tweets.
It has been several months since Twitter experienced serious, user-wide downtime, but Jobs’ death last night caused both Twitter.com and the Twitter API to go completely down for about 30 minutes.
Twitter itself will likely release numbers related to the volume of tweets sent as the world mourned the loss of this great man in the coming days, as they did for other famous deaths like Michael Jackson. For now, Jobs’ impact on not only the tech world but the world at large can be felt in the waves of memories and eulogies on Twitter.
- Apple Still the Coolest Brand, Says Study (While Twitter Falls Out of Top 20)
- Twitpic Will 'Live On' as Mystery Buyer Emerges
- Twitter Updates iPhone App With New Profiles, New Design and iOS 8 Functionality
- Twitter and Facebook Get an 'F' for Women's Rights