In a move that brings to mind Twitter’s recent suspension of Guy Adams (after he criticized Twitter advertiser NBC for its lackluster Olympics coverage), a Mitt Romney parody account, @MexicanMitt, was suspended last night – just before Romney gave his speech.
Where’s the similarity? #RomneyRyan2012 was a promoted trend last night – and promoted trends are not cheap.
Buying a promoted trend isn’t shady, of course – it’s smart. And according to Clickz, the Romney campaign was pretty proud of the “ad” buy:
“To trend for a day is a far more significant investment in resources,” than other Twitter ad buys like Promoted Tweets and Promoted Accounts, said Moffatt. The Promoted Trend has been known to cost as much as $120,000 a day. Moffatt said the campaign is not paying more than $120,000 for the ad but would not say exactly how much it would cost.
So based on what we know, they must have paid between $100-120,000.
Now to the parody account.
@MexicanMitt is a pretty popular parody account – and it was suspended last night just before Romney gave his speech (times are PT):
Why was it suspended? The account owner was baffled – as the chain below demonstrates. The account owner tells us this the first time the account has been suspended and it has been active since January 2012.
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