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Posts Tagged ‘American Airlines’

Brands Must Be Ready To Respond In Real-time To Social Media Situations (Like This One)

American Airlines had a little problem yesterday when a computer glitch cancelled its flights, stranding travelers. The airline was slammed with angry tweets and found themselves in the midst of a potentially damaging social media situation, while trying to deal with everything else that went along with the outage.

We know your company probably isn’t a huge airline, but let’s think about this in scale: Do you have employees ready to monitor and respond to a company major event once it hits social media?

If your company has a “what to do when the media calls for comment” section in its handbook, but nothing about social media response, take a page from how American Airlines handles such situations – and then get to work on updating that handbook. Unless you’re a fan of learning things the hard way – then do nothing and await the inevitable communications nightmare.

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Alec Baldwin’s Twitter Meltdown Results In A Deactivated Account

Here’s yet another public celebrity meltdown on Twitter, for those who love to watch the rich and famous crash and burn:

Alec Baldwin ranted about his treatment aboard a recent American Airlines flight on Twitter, flinging insults at the company, and eventually shutting down his Twitter account under the guise of “focusing on 30 Rock for now”… yeah right.
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