Did you know that more than a quarter (26 percent) of shoppers use platforms such as Twitter and Facebook as a media source when researching apparel purchases?

That’s a pretty stocky number that ranks only behind online reviews (28 percent), speciality websites (42 percent), department store websites (43 percent) and the apparel brand’s own website (45 percent) – and already some way ahead of traditional media, such as TV, newspapers and magazines – amongst consumers.

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