The 2012 U.S. Presidential Election was always going to be a huge deal for Twitter, both in how (as a technical entity) the bird coped with the massive influx of tweets, links and media, but also in how Twitter, the brand, will likely springboard from November 6 into an exponentially bigger and more vital organisation and platform that will now see rapid adoption and growth around the world.

All-told, Twitter coped pretty well. I did notice some API errors around midnight but they were fleeting, and it’s impressive that it all held up as robustly as it did: some 31 million tweets about the election were sent yesterday, with the conversation peaking at a heady 327,452 tweets per minute (TPM).

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If you’re not following Donald Trump on Twitter… well, I wouldn’t necessarily recommend you do. Regardless of the speculation surrounding his possible presidential bid, his tweets are definitely not presidential material.
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