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Posts Tagged ‘eMarketer’

Only 10.9 Percent Of Twitter Users Find Promoted Tweets Annoying

Twitter users appear to be pretty happy with the ads they’ve been seeing on the network lately. According to a survey by market research firm Lab42 examined by eMarketer, only 10.9 percent of US Twitter users dislike seeing Promoted Tweets in their timeline.

So why are Twitter users so happy with the ads they’ve been seeing?
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Are You Part Of The 43 Percent Of Internet Users Who Tweet While Watching TV?

Do you tweet while you watch TV? If so, you’re part of a small but growing group of internet users. Apparently, 17 percent of adult social media users tweet while they’re watching their evening TV lineup – but 33 percent say they tweet after the show, and 18 percent tweet before.
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Twitter Awareness Is At 92%, But Actual Usage Is Only 8%

It looks like Twitter still has a way to go before it hits the mainstream. A new study from eMarketer shows that Twitter awareness in the general US population is at 92%, but that only about 8% of those examined actually use the service.
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So, How Many People are Actually on Twitter?

Twitter has been nototiously tight-lipped about exactly how many of its 100s of millions of accounts are active. They, understandably, don’t want it to get out that only a small percent of Twitter accounts are actually being used by real people. New data from eMarketer sheds some insight on the true number of active Twitter users – and it’s probably smaller than you think.
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Small Businesses Doubled Twitter Use in 2010

Twitter is becoming an increasingly viable part of small and medium businesses’ social media presences. According to recent statistics, SMBs have more than doubled their use of Twitter.
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Twitter Used by 16.4M US Internet Users, Will Growth to 27.7M by 2013 [STATS]

Twitter will reach over 20 million US adults by the end of the year, and will grow to reach over 27 million by the end of 2013. While these numbers aren’t quite as impressive as Facebook’s, they do paint a picture of a niche social information network that is growing steadily.
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Twitter Ad Revenue Poised to Explode to $150 Million in 2011

Although less than a year old, Twitter’s advertising platform – its Promoted Products suite – is expected to see massive growth in 2011. eMarketer reports that Twitter will see $150 million in ad revenue this year, which is significantly higher than the $45 million it made in 2010.
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