Social media quickly proved itself to be a huge draw of traffic and business for the entertainment industry, and major sports leagues, teams and players around the world have also embraced channels such as Twitter and Facebook to connect and engage with fans.
The NBA, NFL, soccer and many other sports are well represented, but what about baseball?
Did you know that 62 percent of Fortune 500 companies have an active corporate Twitter account?
Perhaps surprisingly, this is ahead of those with an active Facebook Page (58 percent), but collectively the rapid growth of these channels, as well as the proliferation of corporate blogging (which, while still a force, has been stalled by the social media rise), is indicative of a broader, sweeping change in the ways that businesses are using these tools to connect and engage with their customers. Which is great news not only for the end user, who is now empowered to liaise with brands directly (and openly), demanding better service and products, but also for marketers, who can tailor and scale campaigns to a degree that is unparalleled in history.
It’s all well and good signing your brand up for Twitter or emblazoning your logo on a Facebook Page, but if you’re not actively engaging with your customers, listening to their complaints and delivering first class support, not only are you wasting your time, but you might actually be hurting the reputation of your business.
Yep. The key word in social media is and always has been social. Can you afford not to communicate with your customers?
Are you on Twitter? What about Facebook, LinkedIn or YouTube?
Are you looking for a new job?
Well, it’s never been more important to ensure that your social presence is above-board and fully accountable, as a new survey has revealed that some 20 percent of technology executives have rejected a candidate’s job application due to their social media profile.
What do you want? What do you really want?
Well, chances are that if you’re a man, what you really want is a new car. Yep, according to the results from a new social media study, men desire a new car – a Ford, if we’re being specific – more than anything. Even, in some cases, women.
And as for women themselves? Forget shoes and diamonds. It seems what women really want is ice cream. And lots of it.
What’s the value of a social follower? And does a fan on one platform, and their actions therein, have more value than that of another?
It’s a contentious issue. Moreover, are fans acquired by a promotional campaign, such as Facebook cost per click (CPC), less valuable than those who are attracted organically?
Did you know that more than 66 percent of online adults are connected to one or more social media platforms?
The most dominant social networking sites, which naturally includes Facebook and Twitter, but also Google+, LinkedIn, Pinterest and Reddit (which should never be underestimated), have a collective audience of more than a billion active users, sucking up hours and hours of our time each and every month.
But who exactly is using these channels?
Social media has revolutionised the business world, with established platforms such as Twitter and Facebook and relative newcomers like Google+ and Pinterest empowering brands in almost every industry to reach vast audiences, raising awareness and driving traffic and sales.
The beauty industry has embraced social media wholeheartedly and as well as any other, with the bright, striking visuals and product showcasing of cosmetic and skincare brands a natural fit for the strong 18-35 female demographic, particularly on Facebook.
On Twitter, news spreads fast.
How fast often depends on where the story breaks, and by whom. Social media has changed the way that news is shared and reported, but authority still carries an enormous amount of weight. Initially, we’re far more likely to (vitally) believe breaking news from a credible, established source than we are a friend-of-a-friend, which also increases the chances that we’ll reshare and link to that story ourselves.
There are layers of authority, too, even amongst the mainstream media. So, which organizations are the most viral sources of information?
In less than a decade, social media has grown from fairly humble beginnings to an integral and increasingly important part of the everyday lives of hundreds of millions of users around the world, as well as playing a vital role in the marketing and branding aspirations of businesses of all shapes and sizes.
Facebook alone is closing in on fast on the mind-blowing one billion users tally, and collectively the major social networks, which also includes Twitter and Google+, command the attention of a huge percentage of the global internet population.
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