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Posts Tagged ‘HootSuite update’

Hootsuite Rebrands With A New Look, A New Dashboard And A New Owl

Hootsuite Rebrands With A New Look, A New Dashboard And A New Owl

We’re big fans of Hootsuite at AllTwitter - I’ve been covering the popular social media dashboard since 2009 – and while the platform has gone through a number of changes over the years, the branding has remained pretty much the same.

That is, until now. Yesterday Hootsuite unveiled a new look, an update to the dashboard and, almost unthinkably, a new logo. Which means a new owl.

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Demographics Pro Releases Free HootSuite App For Detailed Follower Analytics

Demographics Pro Releases Free HootSuite App

Demographics Pro is now available as a free HootSuite app, offering audience and demo insights directly in your dashboard.

Demographics Pro is basically the Twitter equivalent of Nielsen ratings, analyzing your followers’ gender, age, marital status, income, occupation, race, religion, language, likes and interests, location by country/state/city, and brand affiliation. And now it’s available for free through HootSuite.

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HootSuite Keeps Getting Better And Better

Tons of new features in the latest build of HootSuite, which was released earlier today, including:

  • A completely redesigned interface (which I have to say looks fantastic and gives you a lot more screen space to work with)
  • A choice of three new themes (I’ve gone for Blue Steel)
  • Google Analytics integration
  • GeoSearch
  • Drag & Drop Upload – in Chrome, Firefox and Safari, simply drag a file from the desktop to the message box and it automatically uploads and provides a shortened link
  • Enhanced Facebook integration
  • Twitter-style retweets (ON by default – I switched it off, but it’s nice to have the option, although I’d prefer it if this was offered each time you clicked the RT button)
  • Language support
  • HTML5 ensures your social streams display even faster

It all looks brilliant, and I’ve only just started playing around with the features. I particularly like the improvements they’ve made to the profile pop-ups, and everything feels really slick and modern.

What’s still missing is Bit.ly support. Maybe next time HootSuite, eh?

UPDATE: A few people have asked me how you get back the old-style retweets. Click on the Owl icon at the top-left of HootSuite, and select Settings > Preferences and uncheck the ‘use Twitter web retweets’ box.