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Posts Tagged ‘Marketing’

Twitter Rumored To Be Considering Its Own TV, Print Marketing Campaign

Twitter has quite a large base of loyal power-users who have managed the finer points of expressing complex thought in 140 characters or less. However, the company has a tough time attracting, and more importantly retaining, new users.

Rumors have it they’re trying to combat this trend by partnering with former Apple VP Allison Johnson and creating an advertising campaign that would see Twitter splashed across your TV screen.
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Hear From The Experts How To Use Social Media To Market Your Business (And Save $100!)

If you’re struggling with creating conversions on Twitter and have no clue what a social strategy would look like for your brand, you’re in luck: Mediabistro’s Social Media Marketing Boot Camp will be starting on February 16th, and offers high-profile lessons and guest speaker sessions from world-renowned experts in their fields. Plus, if you sign up by the January 18th Early Bird deadline, you’ll save yourself a cool $100 on the course.
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How to use Twitter for Press Releases

Twitter is changing the PR world, offering a new, direct line of communication between businesses and consumers. And while the low-cost, low-risk aspect of Twitter as a PR and marketing vehicle is appealing, you’ve got to know how to use Twitter for press releases if you want to stay ahead of the curve. We’ve got some dos (and some do nots) for you to help you get exposure for your press releases on the microblogging service.
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Only 2% Of Ad Agencies And PR Firms Use Twitter For Their Own Lead Generation

When a client speaks with an ad agency about setting up a campaign, they naturally expect that agency to know their way around Facebook, Twitter, YouTube and other social media. And while the agency might have this know-how, new stats show that they didn’t glean it from practicing on their own brand: a paltry few agencies actually use Twitter or Facebook to advertise their own company.
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How To Make The Most Of A Promoted Tweet

Are you thinking of diving in to Twitter marketing in a big way and buying a Promoted Tweet? Here’s how to get it in front of more eyeballs, elicit more engagement, and ultimately see more conversions from the most popular of Twitter’s advertising products.
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Twitter Only Converts A Small Percentage Of Users Into Shoppers, But They Spend. A Lot.

While we love measuring our Twitter success in terms of followers or influence, most marketers are really after one thing, and one thing only: conversions. How many of those Twitter followers eventually become actual customers?

Well, as Marketing Pilgrim tells us, there’s a new study that offers good news and bad news for social media marketing defenders. Apparently, Twitter doesn’t convert very many followers into purchasers – but those that do convert spend a lot.
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Twitter To Open Up Promoted Tweets To UK Companies In October

Twitter is gearing up to expand its Promoted Tweets to businesses in the UK this October, according to a recent report. More on what brands will likely be the first to sign up below.
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How Is Twitter Changing The Scope Of Advertising? [INFOGRAPHIC]

We all know that social media has changed the rules of the advertising game. No longer do you have to decide between print or TV ads – now you’ve got to choose between producing a viral video, starting a Twitter campaign or running a Facebook contest.

This infographic from MDGadvertising shows the many ways that advertising has changed thanks to Twitter and other social networks.
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Twitter, YouTube, Facebook And Foursquare: Social Media Marketing By The Numbers [INFOGRAPHIC]

If you’re a social media marketer, you’ve got to love numbers. Statistics, growth charts, engagement rates, they’re all great for wow-ing clients.

Some of the best numbers are those that come from the top marketing campaigns online. This infographic made for Mashable tells the tale of some of the most successful social media marketing campaigns to date, and the number of Promoted Trend impressions, clicks and retweets these campaigns have garnered will impress the socks off of any client.
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Twitter Marketing At Its Best: A Mid-Air Tweet Earns Man A Steak At The Airport

If you’ve ever day-dreamed about a mouth-watering steak awaiting you after your 6 hour flight, you’ll know how Peter Shankman felt when his favorite steak house had a chef, 24 oz. Porterhouse steak, vegetables, potatoes and cutlery waiting for him as he got off the plane. And he earned this special treat because of a half-joking tweet he had sent just hours before.
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