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Posts Tagged ‘Mobile Devices’

Mobile Usage Continues To Skyrocket [INFOGRAPHIC]

Did you know that, by 2015, mobile Internet usage will surpass desktop usage?

That means that there’s more power than ever before in the mini computers we all carry around in our pockets (or purses).

After surveying 500 consumers, Yesmail Interactive created the below infographic that displays just how drastically mobile has affected consumer shopping patterns and interaction with brands through social media.

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How Are People Actually Spending Their Time On Mobile? [INFOGRAPHIC]

So, we recently shared that 49% of the entire U.S. population uses a smartphone, and by 2017 that percentage is expected to reach 68%.

In that same post, we revealed that four out of five smartphone users check their phones within the first 15 minutes of waking up – but what are people actually checking?

New research from BBDO and AOL attempts to answer that very 2013-relevant question.

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The State Of Mobile Content Marketing [INFOGRAPHIC]

2013 promises to be the year of mobile marketing.

For the first time, brands and businesses are seeing mobile search outpace desktop search, and the ROI from mobile marketing efforts is higher than ever.

Indeed, mobile advertising is on track to pass $5 billion by 2015.

So what does this mean for content marketers? For one thing, it’s absolutely essential to stay tuned to consumer mobile behavior.

For example, a few key stats gleaned from the infographic below:

-There was a 300% increase in mobile open rates from October 2010 to October 2012
-Mobile doesn’t necessarily mean “on the go”; 51% of mobile users in the U.S. are at home on their phone, and 18% are at work
-Percentage of blog visits from a mobile or tablet went up 22% from December 2010 to November 2012

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Twitter Employees Increased by 30% in 2010

Dick Costolo revealed some pretty interesting facts about Twitter at CES on Friday during his sit-down session with All Things D’s Kara Swisher. The company saw a nearly 30% increase in its employee count in 2010, and has big plans for mobile. Find out what else Costolo revealed below.
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