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Posts Tagged ‘PR’


Nothing has impacted the PR industry more than Twitter.

Whereas the PR professional of five years ago might have mailed out a press kit and emailed a pitch, today’s PR pros are tweeting journalists and using services like Muck Rack to update their media lists with Twitter handles rather than email addresses.

InkHouse Media + Marketing put together an interesting infographic that takes a look at PR then and now, as affected by Twitter and other modern technology.

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How to use Twitter for Press Releases

Twitter is changing the PR world, offering a new, direct line of communication between businesses and consumers. And while the low-cost, low-risk aspect of Twitter as a PR and marketing vehicle is appealing, you’ve got to know how to use Twitter for press releases if you want to stay ahead of the curve. We’ve got some dos (and some do nots) for you to help you get exposure for your press releases on the microblogging service.
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Press Releases Shared More On Facebook, But Twitter Drives More Traffic

Press releases might not be the most exciting things on the net, but they’re gaining new momentum when combined with social media.

A new study from PR Newswire and Crowd Factory shows that Twitter – while not the network that most PR folks turn to – drives the most engagement of all social networks.
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Twitter’s Head Of Communications Sean Garrett Leaves Company

In yet another major departure, Twitter’s now-former Head of Communications Sean Garrett has announced that he’s leaving the company. And he did it (surprise, surprise) in a tweet.
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Does Twitter Need Some PR Help?

Rumors are circulating that Twitter has hired Edelman Group to manage its public relations. However, Sean Garrett has tweeted that they have not “hired a PR ‘agency of record’” – so what’s going on? Does Twitter need some PR help, or are they going it alone?
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Learn A Lesson From Duke Nukem: If You Tweet When Angry, You Will Get Burned

This one’s for all you PR folks out there. PR agency Redner Group has just been dropped by its largest client, video game company 2K, the makers of the infamous Duke Nukem Forever. And they were fired over a single tweet.
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Twitter Sees 155 Million Tweets Per Day [Stats]

In honor of a stellar Q1, the Twitter PR account has tweeted some pretty cool stats showing just how much growth Twitter has seen in recent months. And the coolest stat? There are now 155 million tweets being sent out into the ether every single day.
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Japanese Nuclear Plant Joins Twitter

In reaction to the damaged nuclear power plants which it owns, Tokyo Electric Power Co. (TEPCO) has created a Twitter account.
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