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Posts Tagged ‘Publishers’

Sponsored Tweets Worth $63 To $134 On Average [SURVEY]

You know those tweets from celebrities, bloggers, and other influencers that seem to be hocking some product or another? Well, that’s exactly what they’re doing – and it has the potential to become big business.

Sponsored tweets are part of a fast-growing trend in social media. Increasingly, advertisers are teaming up with publishers to get the word out about their product or brand, with 62.8 percent of publishers reportedly receiving some sort of payment for a post on social media in 2011. Read more about the state of social media sponsorship below.
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Sponsored Post

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Publishers Can Monetize Top Links on Twitter with Topsy

Topsy announced today that it will be making its real-time social search capabilities available to web publishers. Publishers can now integrate a Twitter module that will display the top tweets by Twitter’s influencers that are related to their content, and can leverage Twitter’s content to better monetize their sites.
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