Social media is still a relatively new phenomenon, and it’s only a few years ago that event managers were focusing their marketing efforts on mailing lists and brochures, whilst attendees largely showed up on a last-minute impulse, often travelling vast distances, and then wandered around like zombies.

Fast forward to the present, and platforms such as Facebook, Twitter and YouTube have changed everything. Social ads allow event planners to effortlessly target a niche audience, and response websites, social backchannels and on-demand, online web conferencing (and social monitoring) have completely transformed the modern business conference, both pre- and post-event.

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