Social media channels such as Twitter, Facebook and LinkedIn are rapidly changing the ways that businesses and marketers generate leads and target new customers, but it’s important to remember that these tools are still in their infancy and while they are changing the world, we’re not quite there yet.

For many brands, ‘old-fashioned’ and proven online lead generating tools such as search engine optimization (SEO) and pay per click (PPC) still dominate their marketing. Social media is making a dent, but how big is it?

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