Posts Tagged ‘social’
For those of us that foresee Twitter becoming an increasingly important tool for brands and marketers, these numbers don’t feel right: Twitter only drove 2 percent of traffic on Cyber Monday and Black Friday.
Although it’s tempting to look at Twitter and Facebook, slap on the label of “social media” and think of ads on both networks as the same, that attitude is far too restrictive for both networks.
Facebook offers opportunities that Twitter does not, and vice versa. The ad products on Facebook are more mature, targeted differently and appear contextually differently within the site. So if your company is looking at Twitter and Facebook ads as one and the same, here are some distinctions to help you tease out the differences and see a bigger bang for your marketing bucks.
StockTwits – the company that has built a financial and investment community on top of Twitter – is launching StockTwits IR Suite for investors to leverage the viral atmosphere of social media.
Joking aside, there’s a lot of value in this statement.
Twitter is a fantastic way to meet new people. It carefully opens some doors and flat-out knocks down others. You can connect and liaise with clients, colleagues, friends, family, fans, customers (new and old) and, yes, even complete strangers.
You can use the platform for marketing, sales, customer support and after service, or simply to be helpful.
But if you’re doing all this at the expense of the rest of your life then it isn’t social. It’s an addiction.
Apply that same drive and dedication to your offline relationships – professional and personal – and everybody wins.
Find the balance.
(Hat tip: Sickipedia.)