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Posts Tagged ‘Team Coco’

Exclusive: The Creator of the Fail Whale Roots for Team Coco at the #ShortyArtShow

On Wednesday night, New Yorker Twitter-ers got to meet a Twitter superstar: Yiying Lu, the creator of the infamous Twitter “Fail Whale”. She was at the #ShortyArtShow showing some of her cute, spunky art and the campaign image she made for Conan O’Brien’s efforts to get a Shorty Award. Check out some exclusive photos of the night below.
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McDonald’s vs. TeamCoco: Why Some Twitter Campaigns Fail Miserably and Others Rock

You’ve purchased a Promoted Tweet, started interacting with your followers, and you even have a viral campaign outside of Twitter. You’re doing everything right. So why are your Twitter followers bashing your product with abandon?

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