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Posts Tagged ‘Traditional Media’

Are You Following Any of the Most-Followed Magazines on Twitter?

Magazines have been among the most visible brands on Twitter. They’ve embraced it, along with a large portion of the news industry, as part of their branding strategy. Folio has just released a list of the top most-followed magazines on Twitter, and it’s interesting to see which magazines are on top – and which ones still have a ways to go.
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The National Post: How One Newspaper is Embracing Twitter [Interview]

The National Post is a large Canadian newspaper that’s embracing social media as an extension of its newsroom. We had the opportunity to chat with Chris Boutet, the Senior Producer of Digital Media at the Post, about how the paper uses Twitter to provide real-time news to its readers, engage with them, and build its brand.
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Is Twitter Becoming the Next Journalistic Front?

Working in digital media, it’s easy to get caught up in some navel-gazing. Thinking and talking about social media as if it was a closed system, absorbed in the details but neglecting to look beyond the scope of statuses and Tweets.

The Daily Beast’s Howard Kurtz does an excellent job of trying to pry open this often closed-circuit examination in his piece “Twitter Takes the Newsroom”. In discussing the partnerships and relationships that Twitter has developed with the news media, Kurtz reminds us that Twitter doesn’t exist in a vacuum: it influences, and is influenced, by the (mediated) world around it.
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