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Yesterday was a big day for Twitter – the company premiered its first ever TV commercial during a NASCAR race, which showed off a brand-new hashtag page that could open a new and very welcome revenue stream for the micro-blogging platform.
A smart car company in Argentina claims to have created the very first Twitter-based commercial.
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A new TV ad from Pepsi features appearances from a couple of major celebrities, but it’s really Twitter that is the star.
In the commercial Modern Family star Sofia Vergara, who is desperate for a Diet Pepsi on a hot, crowded beach, uses a #davidbeckham hashtag to send a message to her Twitter followers, creating a diversion that immediately wipes out a queue of (now screaming) women so she can get to the front of the soda stand.
Hit the jump to see who makes a special appearance at the end.
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