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Posts Tagged ‘Twitter Ecosystem’

HootSuite Acquires Social Analytics Leader UberVU

HootSuite Acquires Social Analytics Leader UberVU

Yesterday HootSuite announced the acquisition of uberVU, a market leader in the space of social analytics. UberVU’s real-time social media marketing platform is used by over 200 customers, including Fujitsu, S.C. Johnson, and NBC.

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Twitter Favorite Buffer Now Boasts 1 Million Users, $2 Million Revenue [INFOGRAPHIC]

It’s been a big year for Buffer, the popular social media optimising app that lets you easily share content on Twitter (and other social platforms) throughout the day, and they continue to roll out updates at a blistering pace.

Earlier today the company made another big announcement: Buffer now has more than one million users, and its more than sixteen thousand paying customers have boosted annual revenues above $2 million.

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Twitter Under Federal Investigation For Shutting Out Developer Community

Twitter’s developer community is huge. How big? Recently it was reported as being as large as 900,000 apps over 600,000 developers making about 13 billion API requests each and every day.

As I said: huge.

But things quickly change. Earlier this year, a series of strategic moves saw Twitter acquire some important third-party clients and re-brand them as official products, whilst flat-out blocking those of competitors, which began to unsettle the development industry. When the company then started telling developers that they should no longer be building apps that mimic the Twitter experience, things got really edgy. After all, they protested, many had invested time and resources into building a business that fundamentally depended on Twitter.

Relations soon reached a boiling point. And now, US regulators have begun an investigation into whether Twitter has unfairly disadvantaged those businesses and developers who had come to rely on the platform, and what, if anything, should be done about it.

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Is UberMedia Headed for a Clash with Twitter?

UberMedia – a Twitter-based company built by Bill Gross, the man behind the Google Ads business model – has been on a Twitter app-buying binge lately, making moves that have serious implications for the future of the Twitter ecosystem.
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