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Posts Tagged ‘twitter partnerships’

Twitter Announces Its Next Wave Of Advertising API Partners

In February, Twitter announced its first official Ads API partnerships, designed to make it easier and more effective for marketers to create and manage Twitter ads “that are engaging, relevant and useful” for users.

And now the second wave of partners has rolled out. Let’s take a look at who made the cut.

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Twitter Teams With Weather Channel, Allowing Future Hurricane Advertising Options

Do you post about the weather on Twitter? Or check Twitter during extreme weather to get the latest updates?

Twitter (and The Weather Channel) are counting on it. And they’ve devised a way to cash in, while giving advertisers more targeted bang for their buck.

Let’s just hope they’ve thought it through!

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Twitter Launches @Anywhere For YouTube, Amazon, Yahoo, eBay (And Your Other Favourite Sites)

From the official blog, and announced at SXSW by Evan Williams:

We’ve developed a new set of frameworks for adding this Twitter experience anywhere on the web. Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com. Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we’ve created something incredibly simple. Rather than implementing APIs, site owners need only drop in a few lines of javascript. This new set of frameworks is called @anywhere.

(Read more.)

Sites that will be using the @anywhere technology on launch will include:

Twitter Launches @Anywhere For YouTube, Amazon, Yahoo, eBay (And Your Other Favourite Sites)

What, no Facebook?

Not a lot of detail on how this is really going to work, and I can’t quite figure out if it’s going to be much more than the bastardised Twitter widgets a lot of folks are already using on their sites.

Still, there’s perhaps a focus here on targeting users that want to consume information on Twitter far more than they wish to contribute towards it, and this is something I’ve been thinking about a lot of late. It interests me, and it’s an area I feel I might have overlooked (and even dismissed) in the past.

Foolishly so, as there will always be more readers than writers, certainly capable ones – often it’s simply that many of the latter are so loud that our senses are easily fooled. And when it comes to noise, the former bear no responsibility at all.

Meanwhile, the @anywhere account is real (and new) and you can follow it here.