Twitter is doing a lot to combat spam. The dedicated @spam and @safety teams work their little cotton socks off identifying and removing suspicious-looking tweets and accounts, and there are many ways that users can help out, either by reporting spam directly to Twitter, or using a third party app.
However, it’s not enough. It seems like you can’t comment on anything that’s popular and in the mainstream on Twitter – iPads, iPhones, Starbucks, BMW and KFC Double Down sandwiches (just me?) – without getting a loosely-related, keyword-alerted tweet from a spambot a few moments later. And while it’s certainly true that users can and should be playing their part in battling this menace, it simply isn’t viable that we have to rely on Twitter to then manually take care of everything for us.
No, what we desperately need are email-like spam filters on Twitter. And we need them now.