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Posts Tagged ‘twitter time’

What Price A Twitter User?

On Monday I wrote about how a recent auction of Twitter stock on the secondary market had raised the valuation of the company to some $7.7 billion.

Prior to this I noted that Twitter had passed the 250 million user mark – 253 million to be precise.

This allows us to quickly work out a per user value for each Twitter profile – 7.7 billion dollars divided by 253 million accounts equals $30.80 per user.

What this means is that if Twitter was sold for that $7.7 billion, they could give every single user a $10 Amazon voucher and still have enough in the kitty to get some new paint for the office. Over five billion, if we’re counting, which should be good for at least two coats. And maybe some curtains.

Not that this is likely to happen. But as a concept, financially rewarding the individuals who make up the network isn’t as hands-across-America as it might initially seem. It’s worth observing that the actual ‘value’ of Twitter is dependent on two important things – one, the users, and two, their tweets. The latter cannot exist without the former, and the former produce all of the latter. Take away either of these vital elements and Twitter instantly loses all of its appeal and subsequently its value. Even if the tweets were preserved, at best you’d have a curious (and rapidly decaying) time capsule. And who would really want to buy that?

I suggest that you keep this in mind whenever anyone tries to tell you that the time you’ve invested on Twitter is wasted time. It’s anything but. This is your Twitter. You’re the critical piece in this valuable ecosystem, and it’s people like you who have built something incredible. Something that has and will change this world. And nobody can put a price on that.

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I Don’t Have Time To Tweet – Is Twitter Still Useful To Me?

Absolutely. I’m pretty confident you read lots of newspapers, websites and Wikipedia pages in which you don’t make any contribution to the content. Or regularly check an RSS reader but don’t actually have (or update) your own blog. Why should Twitter be any different?

Each individual Twitter account has two information streams – the data that they send out, and the data that they receive. There’s a ton of value in the former (especially for brands), but the latter is more valuable still.

  1. News (big or small) breaks faster on Twitter than anywhere else
  2. Twitter Search allows you to receive real-time updates on any subject 24/7/365 (which you can review at your leisure)
  3. Even tapping into your network on an occasional basis (with specific questions and help queries) can reap significant reward

All you have to do is make sure you are following the right people. This is a relative term – what I mean is the right people for you. This doesn’t mean friends and family. It means clients, competitors, newspapers, blogs, brands and anything else that has an account on Twitter that complements your business or niche.

Keep it optimised and up-to-date, and that data stream is extremely valuable. If you do it all half-hearted and follow any and everybody, then you should expect that value to diminish accordingly.

Think signal over noise. Brace yourself for a couple of spectacular clichés – the more you put in the more you’ll get out, and on Twitter something really is better than nothing. Yes, like anything useful it takes work, but it can all be done in less than 30 minutes a day, ideally over 2-3 brief visits.

I’m busy, you’re busy, everybody is busy. You don’t have the time? Find it. Trust me: the payoff is worth giving up something else.