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Posts Tagged ‘URL shortener’

Twitter (Finally) Adds Automatic Link Shortening To

If you’ve been holding your breath for this one, go ahead and exhale: Twitter has finally added an automatic link shortening feature to
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Hear From’s Platform Manager About How Real-Time Data Can Increase Your Bottom Line

URL shorteners are the lifeblood of sharing links on Twitter, and none may be so popular as Mediabistro’s Jeff Rivera got a chance to sit down with Matt LeMay,’s Platform Manager, to talk monetization in the world of digital writing and publishing.
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Bieber is Taking Over Twitter with URL Shortener

Not content to be one of the most-followed account on Twitter, Bieber is now extending his influence to our URL shorteners. Don’t be surprised if you start seeing “” splashed across your Twitter feed in the coming weeks, as teen girls flock to the sugary-sweet pop star shortener.
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Twitter Launches Internal URL Shortener, Throws A Bone

From the official blog:

Since early March, we have been routing links within Direct Messages through our link service to detect, intercept, and prevent the spread of malware, phishing, and other dangers. Any link shared in a Direct Message has been wrapped with a URL. Links reported to us as malicious are blacklisted, and we present users with a page that warns them of potentially malicious content if they click blacklisted links. We want users to have this benefit on all tweets.

When this is rolled out more broadly to users this summer, all links shared on or third-party apps will be wrapped with a URL. A really long link such as might be wrapped as for display on SMS, but it could be displayed to web or application users as or as the whole URL or page title. Ultimately, we want to display links in a way that removes the obscurity of shortened link and lets you know where a link will take you.

In addition to a better user experience and increased safety, routing links through this service will eventually contribute to the metrics behind our Promoted Tweets platform and provide an important quality signal for our Resonance algorithm–the way we determine if a Tweet is relevant and interesting to users. We are also looking to provide services that make use of this data, an example would be analytics within our eventual commercial accounts service.

Already using your own URL shortener for analytics? Don’t worry – they’ve got that covered.

If you are already partial to a particular shortener when you tweet, you can continue to use it for link shortening and analytics as you normally would, and we’ll wrap the shortened links you submit.

Sounds sensible. And the wrapping means that reports of’s demise might have been greatly exaggerated. Which is good news for me, as my tailored URL shortener is ticking along nicely.

(Source: Twitter blog.)

I'm Experimenting With A Custom URL Shortener On Twitter

I set up my own URL shortener earlier today –

(See what I did there?)

I’ve also made this my default on, via bitly.Pro (which is a free service), and this means all the links I share on Twitter will now be under the umbrella. Okay, this is a little egotistical, but it’s cute and when I saw it was still available, it was impossible to turn down. It’s all in the name of science, after all.

(Note that is just for links I share myself on Twitter. At the moment any retweets done on Twittercism via the Tweetmeme button will still use the standard URLs.)

This is possibly temporary. I’m a huge believer in the power of the pure link (see why here), but I’m curious as to what the impact might be, either adverse or positive, of using your own URL shortener on Twitter. Is it a service that really only works for the big boys, or can anybody play?

What do I mean? Even though my new shortener is still 100 per cent powered by, readers will be unaware of this and might view the link with suspicion. This might mean less clicks, at least until enough people get used to it and hear my side of the story (through articles like this one).

Hopefully the obvious connection between my username and shortener will ease people’s fears. Lots of popular accounts on Twitter use a custom URL shortener through bitly.Pro, including the NY Times (, TechCrunch ( and The Huffington Post ( Dave Winer also shortens a lot of his links through his service, which I think works through Adjix. I’m small potatoes compared to these guys, but I don’t see custom URLs doing them any harm.

Using, I’ve had a ton of retweets today so it doesn’t look like an issue at the moment. But the long term picture might be different, and I reserve the right to go crawling back to if it all goes pear-shaped.

Twitter To Launch Their Own URL Shortener Soon (And Won’t Be Giving Users A Choice)

Twitter CEO Evan Williams on Twitter’s lack of an internal URL shortener:

Twitter To Launch Their Own URL Shortener Soon (And Won't Be Giving Users A Choice)“We want to solve that problem. Everyone else has solved that problem. We are probably not going to give people a choice. If they want to use a different shortener, they can use a different app.”

Ouch. Is this the end for Or is this undeniably insular (and dare I say, Apple-worthy) attitude simply going to drive more people away from in favour of clients like TweetDeck and (assuming they open the barn door a little) HootSuite?

Source: TechCrunch

Your Office Doesn't Like URL Shorteners. Now What? is a popular URL shortener with a difference – it allows you to track links. This is very useful for many Twitter users and has a smidge over thirteen per cent of the URL shortening market share (behind the wildly popular, but less useful, TinyURL).

I use, for two reasons. One, it’s built into TweetDeck, and two, from time to time I find the link-tracking part of the service extremely useful (for example, if I’m using Twitter to promote a guest post I have written and don’t have access to that web site’s traffic).

However, this week I changed to another URL shortener ( and here’s why: with increased frequency, is being blocked at places of work.

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