There’s no scientific formula for predicting whether or not something will go viral on the Internet.

But a monolithic social network like Twitter certainly has the massive data pool from which to at least glean insights into the path to virality.

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Can you win the #GameOfMarketing?

Well, now’s your chance to find out, courtesy of this amusing piece of viral marketing from those winning folks at Another Marketing Conference, which takes place Tuesday, June 25th, Cambridge, UK.

As they say, working in marketing can feel a bit like a boardgame sometimes – every time you think you are moving forward something takes you by surprise and brings you back down to earth with a bump. So, they designed this board game (which is laugh-out-loud funny in parts), as a way to test the mettle of your common or garden marketer. Or anybody thinking about signing up for that job.

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What makes content ‘go viral’?

This magic formula is something that brands and marketers strive to discover with almost every online project – the joy and benefits of seeing your hard work shared so much that it takes on a life and energy of its own are almost immeasurable – but it isn’t as easy as simply wanting it to happen.

Indeed, many viral ‘campaigns’ haven’t been planned at all, and are embraced en masse by the greater public simply through a combination of luck and timing. Others, however, including notable examples such as the recent Old Spice promotion, are carefully organized to the smallest detail, and the end results are absolutely incredible.

So… what’s the secret sauce?

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