Social media and its viral platform cousins have changed the dynamics of public relations crisis. Word of mouth spreads the news faster and “facts” [true or not] and “opinions” [informed or speculative] tend to have a very long life on search engines.
Alterian recently took a deep look at three infamous social media driven PR crises — Nestle, United Airlines and Domino’s — to understand the effect they had on each brand’s reputation. In all three instances, Alterian found that the more proactive the brand was in handling the crisis, the more quickly they were able to recover.
The infographic below provides analysis and offers advice should you be in the PR crisis hot seat.
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