Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes the thirty six rules of social media, how visual content rules social networking, Twitter’s suspension of a Mitt Romney parody account, how Twitter generates ten times more revenue than Facebook and Pinterest combined for Amazon and a look at how brands do customer service on Twitter.
Here are our top 10 Twitter stories of the week.
Everyone’s an influencer. The consumer is out for himself (not for you). Optimize content. It’s an organism, not a process. Think past vanity metrics (like followers). Update your Facebook Page… or delete it. Good advice, right? As much as it frustrates marketers, the business of social media is as much an art as it is a science, but there are some tried and tested rules and guidelines that justwork. And brands, new and old, need to pay attention.
Did you know that more than one third of all links shared on Twitter are images? Indeed, throughout social media sharing photographs and other visual content is the number one way to engage with fans and followers. On Facebook, photos generate twice as many Likes as text updates, and videos are shared twelve times more than links and text posts.
In a move that brings to mind Twitter’s recent suspension of Guy Adams (after he criticized Twitter advertiser NBC for its lackluster Olympics coverage), a Mitt Romney parody account, @MexicanMitt, was suspended last night – just before Romney gave his speech. Where’s the similarity? #RomneyRyan2012 was a promoted trend last night – and promoted trends are not cheap.
Much has been made of Pinterest’s rapid rise to social media darling and, more importantly, website referral traffic monster. Indeed, Pinterest’s female-friendly demographic has quickly established the pinboarding platform as a better source of referral traffic than Twitter, Bing and Stumbleupon, and a Shopify study back in May suggested that Pinterest users were more likely to buy and spend twice as much as referrals from Facebook or Twitter. Not so, says Amazon.
Customer service is an integral part of any business’ operations. Answering complaints, fielding questions and providing feedback can make or break your reputation. And Twitter offers a prime two-way communication channel for any business, whether bootstrapping or budgeting billions. This infographic from ZenDesk explores how companies use Twitter for customer service – and how their customers feel about their efforts.
Did you know that there are more devices connected to the internet than there are people on Earth? Yes, some of these belong to drug dealers. But beyond this unfortunate truism, the massive rise in affordable, portable technology has meant that we – all of us – are now empowered to react to the events around us in a real time basis. We are now the journalists. We are now part of the story. For the first time in history, the power is with us.
We’ve looked at a couple of studies of late that have compared the merits of email versus social media marketing, and the results are in: email stillconverts better than either search or social networking, and brands who have abandoned their mailing lists completely for the glittering lure of Facebook and Twitter might end up regretting it.
Have you ever wondered how the largest restaurant chains in the USA stack up when it comes to social media? Well, muse no more, as we’ve got a lip-smackin’ infographic that ranks all the chains by popularity of Likes, followers, subscribers and score on Facebook, Twitter, Google+, Pinterest, YouTube and Klout. And your overall winner? That would be Starbucks, whose social following puts them at number one in four of these six platforms.
Think you’re playing safe with your tweets? Think again. Researchers from the Florida Atlantic University and The Online Privacy Foundation have discovered a link between the words we tweet and whether or not we’re… psychopathic.
When Neil Armstrong passed away this week at age 82, the news, of course, broke first on Twitter, and quickly moved around the world as it was shared between admirers of the man who first walked on the moon. All-told, some 1.6 million tweets were sent, many offering their condolences to Armstrong’s family, who described him as a “reluctant American hero” and someone who “serves as an example to young people around the world to work hard to make their dreams come true, to be willing to explore and push the limits, and to selflessly serve a cause greater than themselves”.
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