Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes an update to the ultimate social media sizing cheat sheet, why you should tweet smarter (and not harder), eight best practices for using Twitter for business, a look at the growing impact of social media and the latest mobile social consumer trends.
Here are our top 10 Twitter stories of the week.
Whether you’re new to the game or a socially savvy marketing veteran, setting up a new Twitter profile or Facebook Page can be a time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels – or those of your clients – stand out from the crowd. And what about the other social platforms, like Pinterest and Google+? Wouldn’t it be great if somebody could put all of this information on a single page?
You’ve listened to the hype. You’ve read case study after case study. You’ve seen that little bird logo everywhere. And your brand could certainly use a little push. So, excitedly, you sign up for a Twitter profile for your business. And wait. And wait. And wait. And nothing happens. Does this sound familiar?
Twitter comes with a pretty steep learning curve, and brands looking to maximise their ROI (return on investment) on the micro-blogging social network need to ensure that they’re on the right path. But where to begin? Well, sharing photos and behind the scenes information about your business is a great start. Make sure you’re listening to your customers and all of the Twitter mentions about your company. Ask questions of your followers. And, perhaps most importantly, establish a clear and consistent brand voice – how to you want YOUR business to appear on Twitter?
In just a few years social media has rapidly integrated itself into almost every aspect of our personal and professional lives, and this phenomenal growth has made a huge impact on what we used to do to pass the time. Email, face-to-face socialising and even taking care of household members have all suffered under the wake of platforms such as Facebook, Pinterest and Twitter. Even television has seen a sizeable chunk of its audience move online, and many folks who still prefer to sit in front of the box now do so whilst engaging with like-minded viewers on their smartphone or tablets.
Society is more connected than ever before, and, subsequently (and certainly in the West), we have become increasingly reliant on immediacy, with smartphones and other mobile devices giving us 24/7, instant-access to the internet and social media platforms such as Twitter and Facebook. Socially savvy businesses have been quick to catch on, particularly in the restaurant, food and hospitality space. But which brands are leading the way?
A new survey has revealed that almost half (45 percent) of Twitter users have used the micro-blogging social network to date and flirt with other members, and one-in-three confessed to having sent “sexy” tweets. Direct messages were cited as the most common way of flirting, with 83 percent of those who engaged in such behaviour on Twitter having done so via a suggestive private message.
Hashtags are the quickest and easiest way to search for and find out what Twitter users are currently talking about. They’re also key to productive Twitter engagement – hashtags put your tweets in front of the people who are interested in them. But how did it all start?
Did you know that 16 percent of CEOs say that they use social media as the top way that they engage customers? But this is just the very tip of the iceberg – CEOs expect their use of social media to more than triple in the next five years, rising to 57 percent of all chief execs.
Want to know which tweets (and which Twitterers) generate the most traffic for your site? Now you can – thanks to this handy Google Analytics tweet plugin from Campalyst.
Back in May we looked at a visual from Campalyst that presented a wealth of data on the top 250 internet retailers in social media – Facebook and Twitter led the way as the social networks of choice. Fast-forward to the present, and Facebook and Twitter are still numero uno amongst internet retailers, commanding a 97 percent and 96 percent presence respectively. YouTube maintains its third place, being used by 90 percent of respondents, while still wet-behind-the-ears Pinterest has leap-frogged Google+.
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- This Week on #Twitter: Email Vs Social, Unsocial CEOs, Retailers Investing Less in Social
- This Week on #Twitter: Email > Social Media, Twitter #1 for Content Marketing, Social 2014
- This Week on #Twitter: Social Media Evolution, #Instagram > Twitter, Top 14 Social Metrics
- This Week on #Twitter: Uber > Twitter, Social Posting Guide, Everyone You’ve Blocked on Twitter