Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes news from Twitter that it’s okay to sell ads on your profile background, ten amazing social media statistics, four steps to a social media strategy, the state of social media in 2012 and the role that Google, Facebook and Twitter have played in the evolution of digital advertising.
Here are our top 10 Twitter stories of the week.
Twitter has officially given its thumbs-up to publishers who want to use their Twitter background as advertising space.
Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby? What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’?
Congratulations! You’ve taken that brave, exciting first step and decided that you must utilise social media in your brand’s marketing arsenal. You’ve configured your Facebook Page, your Twitter profile is looking snappy and LinkedIn, Google+ and Pinterest are next on your ‘to do’ list. Welcome! You’re going to have a lot of fun. So… now what?
In less than a decade, social media has rapidly integrated itself into our everyday personal and professional lives, with seemingly no corner of the planet untouched by its infectious charms. But is there still room for growth in this exciting sector, or has the space plateaued? How many social networks do we use? Are niche social networking sites the way forward? And how are consumers engaging with social brands?
Still less than a quarter century old, the technology behind online and digital advertising has advanced dramatically over the past decade, with the proliferation of increasingly-sophisticated multimedia and design software, emergence of Google, and social platforms such as Facebook, LinkedIn and Twitter, combining to provide brands with a wealth of tools which can be used to target and engage customers, new and old.
Twitter has quietly launched a Profiles Directory meant to organize every single Twitter user alphabetically by name.
Many businesses are already on social media, but they’re tweeting without a roadmap. Developing a strategy for all of your tweets, status update, customer service, monitoring efforts and more can be time-consuming and expensive – if you don’t have the resources to create your own strategy, here’s one that’s been created for you.
Think your Twitter handle is safe from hackers? Think again. There’s a pretty horrible security flaw that leaves your account vulnerable. And if you have a snappy, one-word handle, you’re more likely to be on a hacker’s hit list. Just ask @Blanket.
Did you know that nine in ten U.S. companies of 100 employees or more are using social media for marketing? Impressive number, right? So why is it that so many of them are terrible at using these channels for customer support? While 86 percent of people who complained to a brand on Twitter would have been happy just to get a response – and 75 percent are somewhat or very satisfied when they do – only one third (33 percent) actually hear from the company. And it doesn’t get much better on Facebook, where 25 percent of top retailers never respond to questions from customers, and two in five deleted them completely.
President Obama and Mitt Romney met in Denver last night to verbally duke it out, and Twitter was listening. Between 9 p.m. and 10:30 p.m. EDT, users sent 10.3 million tweets related to the Presidential debate.
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