Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at which country logs into Twitter more than Facebook, the social landscape of 2011, how advertisers are paying up to $10 per follow on Twitter, the top 15 brands on Twitter and how many younger customers are choosing social media as their first port of call for support issues.
Here are our top 10 Twitter stories of the week:
According to comScore, there’s only one country in the entire world where Twitter is more popular than Facebook. Can you guess which one it is?
2011 was a huge year for social media. Twitter gave us a translation center, Stories and revised profile and brand pages. Facebook enhanced the UI on Profiles and Pages, launched Deals internationally and gave us a new-look Timeline. Google rolled out Google+ and LinkedIn, Groupon and LinkedIn all had IPOs.
The Financial Times has some interesting insights into just what advertisers are willing to pay for more followers on Twitter – and they’re not cheap.
We’re 11 days into the new year, but there are still some things left to learn from 2011.HootSuite, the popular Twitter dashboard, has put together an infographic of the top brands, topics, hashtags, “in memorium” and holiday topics on Twitter in the past year.
A new study has revealed the extent to which consumers, especially those in the younger demographic, are choosing social media for customer service ahead of more traditional methods, like email and telephone.
Lists are one of Twitter’s most powerful features, but they’re criminally underused – both by users, and Twitter themselves. Indeed, Twitter’s latest redesign all but buried Lists in a drop-down menu (although they’re also accessible via your Profile page). However, they remain popular with Twitter veterans and power users, as they allow you to set up and follow specific subsets of users over any topic or theme that you choose. And when a list has been created, anyone can follow it, which means that all of us can benefit from any other user’s hard work. But what are the most popular lists across all of Twitter?
It may be slowly and surely being caught by social media, but email is still a hugely important part of the marketing arsenal for brands of all shapes and sizes, and that isn’t going to change anytime soon. Moreover, by combining email marketing with social sharing, brands can merge these two powerful tools to fully leverage their audience, maximizing the effectiveness of their campaigns and generating superior results.
From Twitter’s launch of its new desktop app for Mac on January 6th to Google+ announcing admin and insights for brand pages on December 22nd, 2011 was quite the year for social networks. Here’s a full timeline of the notable moments in social networks in 2011.
Buffer has just launched its brand new iPhone app, making it even easier for you to pop your tweets into your Buffer and let the magic happen – while you’re on the subway, at a restaurant or in the park.
As you may have seen, Facebook has been tipped to reach one billion active users in August of this year. That’s an absolutely amazing number – approximately 14 percent of the world’s population. What’s even more impressive is these are active users, Facebook’s definition of which is people who log in at least once a month. Which doesn’t seem particularly active, to be honest, but this has essentially become the industry standard now. So how does Twitter compare?
Also this week:
- Twitter is faster at tracking epidemics than health officials
- Twitter users shared 58.4 million photos in December
- In case you were wondering: tweets cannot win the Pulitzer Prize
- Twitter and Google exchange angry words over the latter’s Google+ integration into search
- Twitter has a tiny share of the UK’s social traffic compared to Facebook and YouTube
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