Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the different ways that men and women use social media, advice on how best to engagement social media users, a look at how images are used on Twitter, tips for protecting your Twitter profile from hackers and an overview of how businesses are using Twitter.
Here are our top 10 Twitter stories of the week.
Historically (and statistically), social media has always skewed slightly favourably towards women, and recent studies suggest that almost three-quarters (71 percent) of internet female users are active on one or more social media sites, compared to slightly less than two-thirds (62 percent) of men. Typically, women are more likely to use Twitter (which has a 62 percent female populous), Facebook (58 percent women) and, of course, Pinterest (70 percent women), whereas men dominate Google+ (64 percent men), LinkedIn (54 percent men) and YouTube (54 percent men).
So you want a Twitter Profile for your business? And maybe a Facebook Page, too. Perhaps you’re thinking about doing something on Pinterest. And you keep hearing all this good stuff about Instagram. So you set all of these up. Done. Finished. Ready. Good to go. Now what? How do you go about actually engaging your audience?
Did you know that more than one-third (36 percent) of all links shared on Twitter point to an image, but that as many as three-quarters (77 percent) of tweets that link to an image from a brand do not reference the brand by name? It’s hard to feel any sympathy for Coca-Cola, but soft drink brands are the least likely to be tagged by Twitter users who share photos of their products, followed by beer, luxury and sport brands.
On the Internet, privacy and security are major concerns, especially as hacking on Twitter is more rampant than ever. In order to protect your Twitter account from hackers – be they intentionally targeting your account, or including you in a systematic sweep – follow these five tips, below.
Did you know that almost one-quarter (22.5 percent) of all time spent online is used for social networking? This, of course, presents a huge financial and marketing opportunity for businesses of all shapes and sizes across almost every industry worldwide. Indeed, global social commerce revenues are expected to reach an estimated $30 billion by 2015. So how are brands capitalising on this social smorgasbord?
Social media has revolutionised many industries but it’s had a particularly big impact on the world of seminars and conferences, with platforms such as Twitter and Facebook playing an increasingly important role in all aspects of event planning, from organisation and promotion through to the day(s) of the event itself – and beyond, via the use of video and presentations, all of which can (and should) continued be shared and promoted on and through social media.
Did you know that 95 percent of businesses throughout the world use social media as a networking tool, and that fifty percent of these companies have noticed a significant improvement in their visibility, website traffic and sales, accordingly? Used correctly, social media platforms such as Twitter, Facebook and LinkedIn allow brands of all shapes and sizes across almost every industry worldwide to attract and engage with customers (old and new), convert enquiries into strong leads and deliver first-class customer support and service. It takes work, and it takes time, but the road is there for everyone. You just have to take those first steps – and then keep putting one foot in front of the other.
You may have heard of Matthew Keys. He’s a journalist who was indicted by the Department of Justice (DoJ) for allegedly “giving hackers access to the servers of his former employer, the Tribune Company. Tribune owns the Los Angeles Times, which the Anonymous hacker subsequently defaced.” Keys was also, until recently, the social media editor for Reuters. After being let go today, he shared the news organization’s Twitter guidelines – and they demonstrate the dangers of combining personal and professional tweets online.
Wouldn’t life just be easier if there was a scientific formula for social media management? It’s your lucky afternoon. The Social Media Management Periodic Table below, created by SEO agency Dynamic Search, provides an app-by-app map to social media success, a visual display to help you optimize your social strategy, complete with legend.
Did you know that 91 percent of business to business (B2B) marketers use content marketing, and 87 percent use social media to share it? According to one recent survey, LinkedIn (83 percent) is the social network of choice amongst B2B marketers, ahead of Twitter (80 percent) and Facebook (80 percent), and social media sharing is third amongst all content marketer measurement criteria, behind web traffic and quality of sales leads.
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(Twitter image via Shutterstock.)
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