While the roots of social media can be traced back to email, USENET and the launch of the World Wide Web in the 1970s and 1980s, the phenomenon that we know and enjoy today found life with Friendster and Myspace (in 2002 and 2003 respectively), and then really took off when Facebook launched in 2004.
Since then, and over the past ten years, these platforms, alongside Twitter, Foursquare, Pinerest and Instagram have revolutionised how billions of people use these tools in their personal and professional lives, and the continuous emergence of new social networks continues to refine and advance our understanding of this space.
This infographic from Silverpop takes a look at the major players in social media – including those lucky enough to find themselves in the 100+ million user club – and provides some key statistics and growth data for twenty different channels.
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