What’s in a tweet?
Quite a lot, actually, and certainly more than “just” 140 characters (or less). Each tweet that is published on Twitter – and more than one billion are now sent every 2-3 days on the popular micro-blogging platform – is made up of a number of different elements, called metadata, only some of which are visible on the surface.
This includes, but is not limited to, the name of the profile who posted the tweet, their username (which is different), hashtags and links, and also functionality that Twitter provides, which includes the ability to expand, reply, retweet and favourite a tweet. Additionally, we have timestamps, more functionality (accessible via the “more” button), and, uh, more.
- Paid, Owned and Earned Media: What's the Difference? [INFOGRAPHIC]
- Marketer’s Guide to the Major League Baseball World Series (on Twitter) [INFOGRAPHIC]
- A History of Social Media Advertising [INFOGRAPHIC]
- B2B Content Marketing Trends for 2015 [INFOGRAPHIC]