Song shares are tracked via a number of methods, including the use of links to music platforms such as Spotify, Vevo and iTunes, specific hashtags (i.e., #nowplaying) and various terms associated with music (for example, “music”, “song” and “listen”) in tweets.
“Twitter is where the music of the moment is discovered and discussed — every day, new songs and new artists are breaking on the platform,” said Bob Moczydlowsky, Twitter’s head of music, about the venture back in March. “We’re partnering with Billboard to create a ground-breaking chart to track the conversation around music as it happens. This means when artists share songs and engage with their audience on Twitter, the buzz they create will now be visible to fans, other musicians and industry decision makers in real-time.”
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