AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Brands Use Twitter To Boost Awareness (Rather Than Sales) [STUDY]

Brands Use Twitter To Boost Awareness (Rather Than Sales) [STUDY]

Four in five brands use Twitter as a tool to increase awareness of their products and services, with less than one quarter implementing the platform to drive sales, reveals a new study.

The Social Media Marketing University (SMMU) surveyed more than 1,000 marketing pros in the U.S. and found that 79.4 percent used Twitter to increase brand awareness, which finished tops in the poll ahead of driving traffic (58 percent) and engaging existing customers (55 percent).

Just 24.4 percent use Twitter to drive sales.

Brands Use Twitter To Boost Awareness (Rather Than Sales) [STUDY]

(Sources: SMMU, Statista. Apps image via Shutterstock.)

Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!