AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Twitter Reveals It Releases At Least One Experiment A Day

In a recent blog post, Twitter revealed that experimentation is even more common than users, or the media, might think.

In order to fine-tune new features or test tweaks, Twitter announced that “It’s rare for a day to go by when we’re not releasing at least one experiment.”

What does all that testing mean for you as a user?

You may see certain features on Twitter.com or Twitter mobile that a friend of yours has never seen before, as trials are often done with small subsets of the entire Twitter user base; you may also experience a test run of something that ends up never being released.

Moreover, many changes Twitter tests are “under-the-hood,” invisible to users.

Twitter also stated that its engineers are able to run tests more frequently because they’ve built a more robust experimentation framework. Why?

“Ultimately, our goal is to learn and keep making the product better.”

Recent Twitter feature tests we’ve picked up on AllTwitter:

- TV Trending Feature

- Proximity-based event alerts

- Tweet Translation Tool

(Source: Twitter.)

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!